Big Bang Theory, “The Memetic Marketization”

When Raj’s new internet meme makes a big splash on Reddigg, he enlists the help of the Potato Penny to monetize it through merchandising. The Big Bang Gang™ wears Raj and Penny’s meme shirts to the March for Science as a marketing opportunity, but discover that a group of alt-right anti-protestors has adopted the meme. The Potato Penny decides to capitalize on this by making racist t-shirts, which causes a rift in her business arrangement with Raj.